You’ve built something big,
but are you ready to
go to market?
We help you bring materials from vision to market
From early stage to scale-up to maturity – we’re here to accelerate your growth
The Opportunity
The world needs
groundbreaking material
innovations.
Consumer demand, regulatory pressure, supply limitations, and sustainability considerations drive billions of investments into R&D and product development. Breakthrough materials can reshape industries and redefine how we think about products.
The Problem
Commercialization is where these breakthroughs often stall.
The materials sector is characterized by lengthy R&D, substantial investments, long sales cycles and complex, global supply chains. Competition from legacy materials is intense and even established business and market leaders fight for survival.
The Solution
Having a solid go-to-market plan is key to overcome these challenges.
At Matter to Market, we help businesses turn innovations into commercial success. We help you navigate complex markets, build differentiation and help you achieve sustainable growth with industry-specific know-how, effective go-to-market methods and hands-on execution support.
The Product Pathway
Are you developing something the market truly needs?
Every builder needs reliable tools
We created the Commercial Compass™, a simple and effective method to navigate the go-to-market journey. The Commercial Compass™ gets you from vision to execution with step-by-step guidelines, proven tools and industry best practices.
Product market fit – Market research | Vision & mission | Value & positioning | Target market segmentation | Revenue & pricingCustomer activation – Brand & marketing strategy | Sales strategy | Distribution strategy | CX strategy | Partnerships & alliancesResource alignment – Budget & Resources | Structure & governance | Capabilities | Culture & engagement | Digital readinessFuture proofing – Business model alignment | Growth & portfolio strategy | Performance management | Risk management | Implementation & launch
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Resources
Successful strategies start with thorough research.
Fiber files: Cotton
Fiber files: Elastane
Fiber files: Lyocell
Fiber files: Modal
Fiber files: Polyamide
Fiber files: Polyester
Fiber files: Viscose
Fiber files: Wool
Offerings
Get in touch with us if you are working on your go-to-market strategy, need hands-on support for your most pressing strategy projects or want to explore how to make a bigger impact on your customers.
Sector focus
Materials, components & adjacent industries
Business phases
Start-up, scale-up, maturity, turnaround
Engagement focus
Commercial strategy, business models, transactions
Engagement types
Advice, consulting, coaching, hands-on execution
About
The materials industry is complex, demanding, and full of potential. I’ve spent years navigating this landscape – working with business leaders, teams and industry stakeholders from raw material to retail. Dissecting, understanding and overcoming business challenges is at the core of what I do. Through a structured, creative and collaborative approach, I help businesses unlock growth opportunities.
Whether it’s refining your value proposition, building a go-to-market strategy, or creating scalable revenue models, I bring hands-on expertise to every project. My goal is to empower teams, drive actionable strategies, and help your business achieve sustainable growth.
Ready to make an impact?
Let’s build your go-to-market path together.
Industry voices
Bernd Schlegl
Managing Director at Semperit
Johannes knows how to develop AND execute commercial strategies, which I think is a rare skill. He shifts dimensions seamlessly – from visionary concepts to step-by-step implementation.
Tricia Carey
Board Member at Accelerating Circularity
Johannes has a unique talent to transform complex business challenges into structured, actionable strategies. His blend of creativity and analytical thinking allows him to uncover innovative solutions that drive commercialization success.
Gert Kroner
VP Global R&D at Lenzing Group
Johannes knows how to bridge the gap between R&D and the market, translating ideas into successful products.
Christopher Klena
Managing Partner at Management Factory Financial Advisory
When businesses face financial or performance issues, too often they only fix symptoms, rather than addressing underlying problems in business model and product market fit. Johannes is your go-to-guy if you want to understand and overcome business challenges.
Partners
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