Over the past 20 years, I’ve had the privilege of working in many completely different business fields and positions. Shop floor retail, high-stakes M&A transactions, corporate restructurings and turnarounds, billion dollar investments, multi-million sales contracts. As a leader guiding culturally diverse teams, as an advisor helping top management guide challenging landscapes, as a hands-on problem-solver in the trenches of business operations. This journey has given me a unique vantage point, one that combines the rigor of strategy with the pragmatism of execution.

In the past years, much of my focus went into the materials sector. I’ve seen firsthand how materials companies, whether start-ups or established giants, often face a similar challenge: they’ve built something extraordinary but struggle bringing it to market. Companies spend years – sometimes decades – and millions, even billions of Euros on R&D, only to find themselves asking the hard questions later: How do we position ourselves in a crowded market? Who are our ideal customers? What’s the right business model to make this viable? I’ve watched companies with potential get tangled in long supply chains, complex distribution networks, and shifting customer expectations, unable to break through to market success.

Matter to Market comes to change this. How do you bring MATTER to MARKET? And how what makes your product MATTER? My goal is simple: bridge the gap between technological innovation and market relevance. I work with clients to define clear, actionable strategies that are grounded in market insights and aligned with practical execution. Whether it’s building a compelling value proposition, streamlining distribution strategies, or identifying new revenue opportunities, my approach is always hands-on and deeply collaborative. I bring in fresh perspectives, rigorous tools, digital innovation, and industry-specific expertise to help businesses find their own path to sustainable growth.

I’m passionate about empowering leaders and teams, fostering a “can-do” culture that inspires action, accountability, and growth. From crafting strategies that navigate complex global markets to rolling up my sleeves to support day-to-day implementation, I’m here to make sure every client has a roadmap and the momentum to achieve their goals.

Professional Snapshop – Experienced commercial leader, investment manager and finance professional

Personal Snapshot – Father of two, passionate about sports, outdoor activities and music